The most worthwhile asset to accumulate in this life【Influence】｜How to create personal IP to make money?

Do you know what is the most worth accumulating asset in your life? Take a few minutes to read this article, it may be of some help to your future life planning.

Photo by Brooke Lark on Unsplash

Hello, everyone, I am Charles, today I hope to share an extremely important message with you, if you understand, understand, and start to act, it may play a certain role in your future planning . So I'll get straight to the point now.

The most important asset in the future society is influence

Buffett also once said: "The easiest way to increase your net worth by at least 50% is to improve your communication and communication skills. How about it? Are you a little confused about this sentence and don't know the specifics? What do you want to express? Then let me explain it properly.

For most people, the easiest and most direct way to earn income is to exchange time for money, use your most precious capital - time, and sell it to the person who buys your time at the cheapest price. But have you really thought about it, when you have no capital (no money, no connections, no background), what is the most valuable thing in you? I asked this question to countless people, and I got various answers, some even said that the most valuable thing about me is my appearance...😊. Of course, what I want to say is that everyone's answers are reasonable and correct. But if I ask this question to my friends who are relatively rich, have time, and have wealth, they will give me a consistent answer without hesitation, that is time . When ordinary people have no capital (no money, no connections, no background), time is your only capital, and time is the only lever we can use to leverage wealth.

Why do you need to start earning money by seriously building your own personal IP?

Making money has always been a trading game, and it is one of the values ​​that can be obtained after supply and demand are generated. Large and large-scale ones are called trade between countries. General grocery stores and even supermarkets are called business transactions. With the changes of the times, today’s money-making model has also shifted from supermarkets to e-commerce. How will the money-making model/money-making entrance change in the future? That is personal brand or personal IP. Due to the oversupply of products in the market and the ever-shrinking information gap, it is already a thankless task to make profits from price wars. If you adopt a strategy of small profits but high sales in order to obtain some profits today, you will lose money tomorrow. There is a competitor that sells at a lower price than you. Moreover, it is so convenient to obtain information on various source suppliers today, and consumers can even get goods directly from manufacturers!

If you hope to start a business/side business today, then you need to think carefully about the next suggestions.

Photo by Andrew Neel on Unsplash

When ordinary people still have no capital (no money, no connections, no background), time is their only most precious capital. When I realized that in the future [personal IP/personal brand] will gradually replace general e-commerce and advertising and become an element that guides people to make decisions among many choices, I clearly know that digital assets are our influence, which is We are the only most effective leverage tool that can maximize our own value and exchange knowledge in the professional field for money. For example, if you want to buy an Apple computer today, you already know why you need to buy an Apple computer, but before you buy it, you will still search for keywords such as "How to choose an Apple computer that suits you?" You will open the technology bloggers you have been following, hoping to find the answers you want to know through their detailed analysis. If the blogger has a better recommendation in the video, there is a high chance that you will also search for related products and even place an order.

I often tell my friends that everything is an exchange, time can be exchanged for money, but time cannot be exchanged for money directly. If you want to exchange for money, you must exchange for something of value. What I understand [personal brand or personal IP] is a kind of trust value , which is obtained by spending a lot of time learning, becoming an expert in a specific field, and getting recognition. If you want to exchange trust value for money, you must spend a lot of time learning and accumulating digital assets. Once you have a considerable amount of digital assets in a specific field, you will have the opportunity to produce the most worthwhile assets in your life-【 Influence ] , and as long as you observe carefully, you can easily find that almost every famous person you and I know is accumulating their own influence all the time .

From this, we can see how important time and energy are to us ordinary people without (money, contacts, background)! That's why I will emphasize this point in the article that you must have the ability to stop losses in time . I never spend my limited time casually. When the direction is clear, I am learning almost every minute, no matter what I read , listening, reading, as long as it can help in the direction I have set, I will learn. committed to building me The most worthwhile asset to accumulate in this life 【 Influence 】

How to create personal IP to make money?

Photo by Corinne Kutz on Unsplash

When it comes to building personal IP, many people don’t know where to start. They feel that there are so many things to understand and many steps to complete, and all aspects must be taken into account. But in fact, it is not as difficult as imagined. You just have to It takes some time to discover a field that can make you feel happy and satisfied without being influenced by money, and keep the content continuously updated and created. The following is the creative process from 0 to 1;

1. Trade time for knowledge or skills

When you fully understand the direction you want to develop, you can learn and master the knowledge needed in this field in a targeted manner. In today's era, knowledge is flooding, and there is no shortage of knowledge. If you want to learn anything, you can find tutorials and methods on the Internet. As long as you are willing to work hard, fully understand and organize the knowledge after learning, you can learn a practical knowledge. In the end, it's about finding people who need this knowledge. This is the current payment for knowledge.

2. Exchange knowledge for traffic

So how do you find those who need knowledge? We need traffic.
The essence of traffic is people. For example, if you have a product, you hope to be seen by 10-10,000,000 people, and the objects of these exposures are traffic. To exchange knowledge for traffic, we need to rely on our content and the knowledge we have learned. Only good content and content that is valuable to people can be continuously spread. So you will see that many knowledge bloggers exchange knowledge for traffic and achieve personal financial freedom. If you don’t want to expose your appearance on the video publishing platform, you can also choose to build your own blog, or you can publish professional articles in subdivided fields on the platform that provides you to publish articles at the same time. users who need it.

3. Exchange traffic for money

Fortunately, we exchanged time for knowledge, and knowledge for traffic. The next step is to exchange traffic for money. When you continue to operate and publish content, and reach a certain number of people in this field who agree with your values, the influence will be huge, and people will start to have a sense of trust in you from the heart, as long as You can take good care of and properly use your hard-won trust, and finally a positive cycle will be generated to bring you what you want.

Summarize

The above three points of view all demonstrate why our time is so precious. So we should project our time and attention on personal growth, spit out what we have learned, and solve the needs of others, so would you easily waste your time?

Resource Sharing:

If you have really considered building your own personal IP, here are some platforms where you can start learning directly, resource links;

1. Coursera

2. SkillShare (get one month fee for free)

For more resources, click here

If you don't want to expose your appearance, you can try to publish your article, click I want to contribute

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In the next issue, I will share the skills you should master in the age of artificial intelligence /AI ? Thanks again for your subscription and attention. See you next time👋